To recruit over 4000 workers for 2024 kiwifruit season, Wave Agency needed to ensure EastPack was the first choice among an array of packhouse competitors. As the biggest packhouse in the BOP, EastPack could claim and take ownership of the Kiwifruit season. Our campaign ‘IT’S EASTPACK SEASON’ did exactly that. Showing the 2024 Kiwifruit season as a chance to make the most of everything EastPack has to offer.

Content production
Creative direction
Social media engagement

Campaign Summary

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