Tui – Perfect Mix

THE CHALLENGE
Tui wanted to extend its A Perfect Mix Spring 2025 campaign with videos for digital and social. The goal was to drive sales of Tui’s growing mixes and Superfood fertilisers, while building trust with beginner gardeners. Filming out of season and standing out online made it a tricky brief.

THE THINKING
New gardeners want quick, guaranteed results. If it feels easy, they’ll keep at it. Using Tui’s own Hannah added warmth and credibility, and showing the journey from planting to harvest brought the 'growth made simple' promise to life.

THE IDEA
We built a suite of films under A Perfect Mix: a hero story, simple product clips, and practical how-tos. Each shows transformation over time, from planting to thriving, proving that with Tui, every great harvest starts with A Perfect Mix.