Aon: Making smarter decisions for a safer future through reimagining insurance.

The problem

Technology is reshaping how people interact with Insurance brands. Becoming more streamlined, and automated through digital. But it’s come at a huge cost to the consumer, missing key information and what is actually right for them.

Creative Strategy

What sets Aon apart from the rest, is an ever increasing local and personalised approach. Real conversations and bespoke service – putting empathy, intuition, and human-led customer service at the center of insurance.

A new brand platform:
Proudly local, proudly human.

Our new platform for the brand, ‘Proudly Local. Proudly Human.’ talks to what people are increasingly seeking, real connection and assurance. Launched with a 60” TVC and rolled out across out of home and digital media.

Content production
Brand platform
Brand awareness

Campaign Summary

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Wave helped us stay true to what we believe in – our customers being able to talk, face-to-face, or over the phone with one of our brokers around the country. Our team are real humans, who live locally, and now we are able to celebrate that even more through this creative campaign.
Monique McGrath, Aon National Marketing Lead

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