Drive to the Fullest.
When Fully Equipped wanted to talk direct with a retail market, we set their brand up for success – with a new positioning, identity and unified brand experience to connect with this new lifestyle audience. Representing a road less travelled, and the feeling of independence, the new logo is made of two parts. Fully Equipped's unique two stripe signature, and a custom word-mark. Making the brand fit perfectly into vehicle accessory culture.
When our vehicles are fitted with the right accessories, they give us richer experiences driving them. Our first two short films for the new FE brand capture this – showing the new audience what it means to drive to the fullest.
“Working with Wave helped us sharpen how we tell our story and better articulate what makes Fully Equipped unique. The project gave us a stronger digital presence and put our Kiwi-made products in front of more of the right people. We’re now seeing greater visibility, stronger engagement, and a clearer sense of identity in how we show up to our customers.”