Drive to the Fullest.

When Fully Equipped wanted to talk direct with a retail market, we set their brand up for success – with a new positioning, identity and unified brand experience to connect with this new lifestyle audience. Representing a road less travelled, and the feeling of independence, the new logo is made of two parts. Fully Equipped's unique two stripe signature, and a custom word-mark. Making the brand fit perfectly into vehicle accessory culture.

When our vehicles are fitted with the right accessories, they give us richer experiences driving them. Our first two short films for the new FE brand capture this – showing the new audience what it means to drive to the fullest.