Stoney Creek NZ

THE CHALLENGE
To grow as a business, Stoney Creek needed to expand its appeal from a performance hunting brand to a lifestyle brand that resonates with all outdoor enthusiasts in New Zealand.

THE THINKING
By connecting Stoney Creek’s brand to the primal, instinctive relationship Kiwis have with the land, we realised we could speak to both hunters and a broader audience.

IDEA: IT’S IN THE BLOOD
The brand idea “It’s in the blood” became the backbone of Stoney Creek’s identity transformation. Item bodies the raw, instinctive connection New Zealanders have with the land, the thrill of the wild, and the deeply rooted heritage shared by all Kiwis who embrace the outdoors.

THE RESULT
Stoney Creek is now recognised as a brand that represents not just performance, but a way of life that is inherently part of New Zealand’s DNA.